Sold Out on You · Season 1

Dam Ye-jin's shopping host career is on the rise — until she loses her primetime slot. Determined to find a new hit item, she heads to the countryside.

Ye-jin realizes farmer Matthew Lee may be able to help her. But her efforts to persuade him prove futile, until she bumps into the perfect opportunity.

Strange phone calls keeps Matthew up at night. Meanwhile, Eric Seo and Ye-jin double down on their plans to get Matthew to work with L'Étoile again.

When crisis hits the farm, Ye-jin improvises a way to help. Matthew starts to see Ye-jin in a different light after a surprisingly close encounter.

Matthew and Ye-jin make a pact to work together. When Matthew discovers some pressing information, Ye-jin is forced to make an important choice.

As Ye-jin deals with the fallout of her decision, Matthew invites her to Deokpung Village to get her mind off things — and be his temporary roommate.

Everyone gathers in the village, sparking new realizations and emotions. Ye-jin confronts Matthew about the mixed signals he's been giving her.

With their feelings revealed, Matthew and Ye-jin explore their new relationship. But secrets from the past start to threaten their newfound happiness.

After coming clean about his past, Matthew pushes Ye-jin away. But keeping a distance gets harder when Ye-jin learns about her late-night calls.

Matthew gets jealous when he learns that Eric is Ye-jin's new neighbor. Sparks fly in the village, keeping spirits high — until someone goes missing.

Matthew enlists Ye-jin's help to develop a new skincare cream. Everything looks promising — until a smear campaign triggers an attack on the village.

With the truth behind the scandal from five years ago revealed, Matthew and Ye-jin prepare for their home shopping launch. Will they be able to sell out?