Reborn · Season 1

Obsessed with expansion, NEOXIS president Kosei Neo uses heavy-handed tactics to acquire the run-down Akari shopping street, but his plan backfires.

Eito sets out to save the struggling shopping district — but a rival from his past life is opening a giant supermarket nearby, threatening his plans.

Neo accepts his new life as Eito and decides to revive the shopping street. But a surprise awaits — Eito left behind a fiancée who expects to marry him.

Eito's meddling alters history, sending Kosei on a Paris trip that he never took. Knowing the danger ahead, Eito races to stop him.

Reluctantly appointed Spring Festival chair, Eito drowns in shopkeeper disputes. When asked to pose as Kosei for a NEOXIS deal, he jumps at the chance.

Eito collapses at the Spring Festival, raising fears about the cost of his double life. The Kosei Neo of this era offers him a role as an NEOXIS advisor.

COVID-19 hits and the shopping district loses foot traffic. Eito uses his knowledge of the future to save it, but NEOXIS now eyes the district for a deal.

Eito scrambles to save the Akari shopping district from NEOXIS' ruthless attacks, but Kosei resorts to underhanded tactics to force them out.

As the fateful day approaches, Eito fights to save the Akari Shopping District. Later, the truth behind Kosei's fall finally comes to light.